Garnier announced the appointment of global fashion icon, environmental philanthropist, New York Times Best Selling Author, and wellness advocate Gisele Bündchen as the brand’s Global Brand Ambassador.  

Rooted in her Brazilian heritage, Bündchen champions Look Good & Feel-Good Beauty. True beauty goes beyond the look; it is an essential part of a holistic wellness lifestyle. 

This philosophy creates a powerful synergy between the person and the brand, a shared vision that wellness needs to be accessible to everyone.

Beyond being a face of the brand, Bündchen is a dedicated environmental champion. 

Bündchen likes Garnier’s brand cause « Collective for the Planet », which strengthens its positive impact on the planet by turning consumers into actors of change.  

Marc Baland, Global Brand President of Garnier, said,

“For over 120 years, Garnier has been pioneering high-performance, accessible beauty powered by nature and science. Gisele is a global beauty icon, an environmental activist, and a true wellness advocate. She is the perfect match for our vision, and we share the same belief that you should never have to compromise between looking good, feeling good, and doing good for the planet.”

To celebrate its new Global Ambassador, Garnier debuts “The Signature”, a film capturing the authentic connection between the brand and Bündchen.

The film is inspired by the conversations Bündchen had with Garnier teams. It celebrates the shared vision of Look Good & Feel-Good Beauty and the mission to bring accessible, efficient, and sustainable beauty to consumers. 

Bündchen will be part of Garnier’s High-Tech Nature vision, appearing across haircare campaigns worldwide, beginning with the launch of Fructis Diamond Sleek in March 2026. 

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