Bath & Body Works officially launched in Amazon’s U.S. stores, making it easier than ever for consumers to discover and shop the brand’s iconic fragrances and most loved products.

Consumers in the U.S. can explore a curated selection of Bath & Body Works’ fragrances—available in a wide range of forms such as fine fragrance mists, body wash, body cream, hand soap, 3-wick and single-wick candles, Wallflowers, and more.

Maly Bernstein, Bath & Body Works Chief Commercial Officer, said, 

“Our Amazon launch reflects our commitment to bringing consumers what they want—seamless access to the products they love across an integrated marketplace. We’re making discovery easier and elevating the brand at every touchpoint, ensuring a consistent, trusted experience that builds loyalty and showcases our best-in-class product leadership. This initiative highlights how we plan to grow: strategically, and always with the consumer at the center.”

This launch establishes the first authorized Bath & Body Works storefront on the Amazon platform, giving consumers a trusted brand destination where they can shop with confidence.

 A thoughtfully tailored selection of signature fragrances and forms introduces new shoppers to the brand, while longtime customers get quick, convenient access to the products they love.

This follows the successful launch in 600 college campuses across the U.S., as well as the new Consumer First Formula.

This is a strategic transformation plan to revitalize Bath & Body Works across brand, product, and marketplace by putting the consumer at the center. A key pillar of this plan includes expanding access and ease of discovery through third-party channels.

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