Credo Beauty aims to help all brands find reputable ingredient sources and sustainable packaging suppliers by establishing Credo Qualified. Christina Ross, Head of Impact & Science at Credo Beauty explains—read on.

The beauty industry has made real progress in ingredient safety over the past decade. But as expectations evolve, it’s more important to consider the entire product’s lifecycle.

Five years ago, Credo co-founded Pact Collective as one solution to help end the packaging waste crisis in beauty. Now, we’re also focusing on the supply chain behind the product, from manufacturing to packaging. These all play a critical role in safety, sustainability, and transparency.

At Credo, we often hear a common question from brands: Who should we work with? 

From contract manufacturers to packaging suppliers, we know that the decisions brands make upstream can significantly influence product safety, environmental impact, and compliance with clean standards. Yet navigating that supplier landscape can be so challenging for brands.

This insight led us to create Credo Qualified.

Credo Qualified is a program that formalizes how we evaluate and recommend supply chain partners to brands. Through the program, suppliers are vetted against Credo’s Standards and broader environmental and operational criteria, including ingredient policies, material choices, and climate accountability practices.

Retailers sit at a unique intersection in the beauty ecosystem. We work closely with brands while also seeing the broader industry landscape across thousands of products and suppliers. That vantage point creates both an opportunity and a responsibility to help guide the market toward better practices.

Helping Responsible Brands Create Responsible Products

By identifying suppliers that align with stronger safety and sustainability expectations, we can help brands navigate the busy and complex supplier ecosystem, while directing industry demand toward partners doing the work to raise standards.

The long-term goal is to make it easier for responsible brands to build responsible products.

More info: email Credo Beauty

ABOUT THE AUTHOR

Christina Ross is Head of Impact & Science at Credo Beauty. Connect with Christina on LinkedIn.