Raw Sugar Living, a clean beauty and personal care brand, announced a new brand transformation. 

The rebrand introduces a fresh, modern aesthetic while honoring the iconic elements fans love, including the signature bamboo tops and white bottles.  

The updated packaging features a simpler silhouette and is made with 30% post-consumer recycled (PCR) plastic, reinforcing the brand’s commitment to sustainability through an elevated, approachable design. 

This new look also sets the stage for an exciting new chapter, with new product lines, new body wash fragrances, and additional innovations on the horizon.

Donda Mullis, Co-Founder of Raw Sugar Living, said,

“This rebrand represents the next chapter for Raw Sugar Living, one where we honor our heritage while evolving to meet the needs of our growing community. At Raw Sugar, we believe self-care should be simple, indulgent, and for everyone – and with this refresh, we’re bringing that philosophy to life in a way that feels unmistakably Raw Sugar. Every detail is crafted to make everyday routines feel a little more uplifting – and a little sweeter.”

All Raw Sugar products remain vegan, cruelty-free, and free from harsh chemicals, and the brand continues to prioritize using recycled materials whenever possible.

The rebrand also includes Raw Sugar’s newly reformulated body wash collection, infused with hydrating Sugarcane Extract and blended with moisturizing oils and botanical extracts. 

Certified by Kind to Biome, the body washes respect and maintains the natural microbiome and pH balance of healthy skin. 

The rebrand also brings new fragrances to its portfolio, joining the full range of body washes crafted with clean, certified-safe ingredients that meet strict EU and IFRA standards. 

The scents include two Target-exclusive favorites: Vanilla Creamy Coconut Bliss and Eucalyptus Sandalwood Boost, along with Caramel Vanilla Delight and Cedarleaf Mint Recharge, available exclusively at CVS. 

In tandem, Raw Sugar is expanding its presence in haircare by launching two new collections: Oil Remedy and Color Renew. 

The Target-exclusive Oil Remedy Line offers an innovative solution for those experiencing excess oil and scalp imbalance. The Color Renew Line is designed to hydrate and enhance the appearance of color-treated hair.

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