Beauty Industry

Natura Releases Q4 & Full Year 2025 Results

Divestments of Avon International and Avon Russia mark the conclusion of Natura’s corporate streamlining process.

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By: Rachel Klemovitch

Assistant Editor

Natura presented its fourth-quarter and full-year 2025 results. 

Focusing on the final steps of its corporate streamlining process, Natura sharpened its focus on Latin America and achieved strong profitability growth. 

João Paulo Ferreira, CEO, said, 

“We have delivered on our commitment to expanding annual profitability, marking the fourth consecutive year of margin improvement. We enter 2026 with a simpler and more agile structure, ready for a new cycle of prosperity and innovation. We remain focused on expanding and consolidating our leadership in Latin America, growing the Natura brand, and relaunching Avon — which kicked off this March in Brazil and Mexico.”

In Q4 of 2025, net revenue totaled R$6.2 billion. Despite a challenging macroeconomic environment in Brazil, profitability growth was driven by efficiencies in general and administrative expenses and disciplined cost management.

This was marked by weaker consumption and its impact on Beauty Consultant activity — and temporary instabilities from the recent Natura–Avon integration in Mexico and Argentina. 

For the year, Natura’s net income totaled R$974 million, excluding the non-recurring, non-cash provision related to accounts receivable from the sale of The Body Shop and other divestment expenses. 

These results underscore the strength of its core business model and potential for future results.

The completion of the sales of Avon International and Avon Russia marked the final milestone in Natura’s corporate streamlining and capital structure reorganization. Natura ended the year with financial leverage at 1.31x, within the optimal capital structure range.

With the integration of Mexico and Argentina, the operational unification of the Natura and Avon brands is now completed. As a result, 2025 marks the end of transformation costs, which fell below 2024 levels.

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