Skyline Beauty Group has acquired LilyAna Naturals, a fast-growing skincare brand recognized for its best-selling retinol treatments and powerful e-commerce footprint. 

The acquisition strengthens Skyline Beauty Group’s portfolio of beauty and personal care brands and reinforces the company’s investment in the skincare category.

Joe Indig, CEO of Skyline Beauty Group, commented,

“LilyAna Naturals has built an incredibly strong connection with consumers through products that deliver visible results at an accessible price point. We have tremendous respect for the foundation that Retta Abraham and his team created. We’re excited to continue building on that momentum and supporting the brand’s next phase of growth as part of our expanding portfolio.”

Founded in 2014, LilyAna Naturals has built a loyal global following with accessible, results-driven formulations designed to support smoother, healthier-looking skin. 

LilyAna Naturals has earned a reputation for naturally derived, cruelty-free skincare solutions that combine performance with simplicity. 

In addition to its hero Retinol Cream, the brand’s lineup includes fan favorites such as the Eye Cream, Face Cream, and Vitamin C Serum – products that have helped position LilyAna as a trusted provider of effective, affordable skincare.

Retta Abraham, Former CEO of LilyAna Naturals, said,

“The entire LilyAna Naturals team is energized about what comes next. Skyline’s strength across retail, wholesale distribution, and direct-to-consumer channels is exactly the capability the brand needs to reach its next stage of growth. At RDM Partners, we take pride in building businesses that attract best-in-class partners, and this transaction reflects that commitment.”

Under Skyline Beauty Group’s ownership, consumers can expect continued innovation and expanded distribution for LilyAna Naturals, while maintaining the brand’s commitment to high-quality, cruelty-free skincare formulations. 

The acquisition reflects Skyline Beauty Group’s ongoing mission to scale best-in-class beauty brands and deliver exceptional skincare solutions to consumers worldwide.

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