L’Oréal has appointed Nora Wolfe as Senior Vice President and U.S. Head of Media. In this role, Nora will report to the Chief Digital & Marketing Officer for the United States, Han Wen.

Wen commented,

“We’re thrilled to welcome Nora, whose expertise will help shape the next chapter of L’Oréal USA’s media transformation. I’m excited to partner with her to drive a bold, strategic vision, one that fully leverages our portfolio scale, our data intelligence, and the transformative power of AI to push the boundaries of innovation. Together, we’ll accelerate how we bring our brands closer to consumers and stay at the forefront of the evolving media landscape.”

Wolfe joins the L’Oréal Groupe with over 18 years of media leadership experience, with deep expertise in consumer-packaged goods. 

She most recently served as the Chief Investment Officer of Beauty Co-Lab, L’Oréal’s bespoke media team within Omnicom, where she has developed a strong understanding of the L’Oréal ecosystem.

Before working at L’Oréal’s Beauty Co-Lab unit within Omnicom, Wolfe led Integrated Investment for Johnson & Johnson and Kenvue at IPG. There, she pioneered innovative media strategies, including first-to-market video initiatives and the development of a bespoke inventory optimization framework that has become the model within the agency.