Advent, a leading global private equity investor, has signed a definitive agreement to acquire a majority stake in Salt & Stone, the Los Angeles-based, high-performance body care brand. 

Founded in 2017 by former professional snowboarder Nima Jalali, Salt & Stone has quickly become a leader in the premium body care space. 

Advent will provide Salt & Stone with the resources, network, and expertise to accelerate growth and strengthen its presence across direct-to-consumer and premium retail channels worldwide.

Nima Jalali, Founder and CEO of Salt & Stone, said, 

“From day one, I set out for Salt & Stone to be a legacy brand, built to last for the next hundred years and beyond. With our incredible team and Advent’s partnership, I have never believed in that future more than I do today. Advent shares our vision of building for the long term and will enable us to continue to redefine the category. This is just the beginning for Salt & Stone.”

David Paresky, a Director at Advent, commented, 

“Nima and the Salt & Stone team have built something rare – a brand with deep consumer loyalty, outstanding products, and an authentic purpose that resonates with today’s consumer all around the world. At Advent, we have a long history of partnering with distinctive, founder-led beauty brands to help them achieve their global ambitions, and we see that same opportunity at Salt & Stone.”

Jalali, alongside Meagan Rosson, President, and Abby Tellam, Chief Marketing Officer, will remain in key leadership roles, ensuring continuity of the creative vision and brand identity that have driven the company’s success. 

Chris Elshaw, who has chaired beauty businesses including Paula’s Choice, Medik8, and Orveon Global, also formerly served as Chief Operating Officer of Revlon, will become Chair of the company.

Jalali will remain an equity holder in Salt & Stone. Humble Growth, which made a minority investment in the company in 2024, will exit its investment.

This acquisition by Advent is expected to close in April, subject to customary closing conditions. Terms of the transaction were not disclosed.

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