Beauty Industry

Weekly Recap: ELC & Puig, CEO Appointment, L’Oreal Acquisition & More

Below is a list of the top 10 most-viewed news items on our site for the week ending March 28, 2026.

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By: Rachel Klemovitch

Assistant Editor

Here’s your weekly recap—the most-viewed news stories on our site for the week ending March 28, 2026.

The Estée Lauder Companies has been in discussions with Puig on a potential business combination. No final decision has been made, and no agreement has been reached.

L’Oréal has appointed Nora Wolfe as Senior Vice President and U.S. Head of Media. In this role, Wolfe will report to the Chief Digital & Marketing Officer for the United States, Han Wen. Wolfe joins the L’Oréal Groupe with over 18 years of media leadership experience, with deep expertise in consumer-packaged goods.

ColourPop expands its Disney collaboration with a new special-edition collection inspired by the classic The Little Mermaid. This collection includes keepsake-worthy packaging with large graphic foil placement, clear, raised holo bubbles, and mermaid-scale appearance for the new Multichrome Highlighter.

IBG CEO Xavier Leclerc de Hauteclocque announced the launch of Centdegrés North America and the appointment of David Barnes as CEO. Barnes will lead the development and expansion of Centdegrés’ presence across North America. The goal is to strengthen integration across strategy, design, and product development.

L’Oreal India is in advanced talks to acquire a majority stake in Innovist. The deal is estimated to be worth $450 million, would give L’Oreal control of Bare Anatomy, Chemist at Play, Sunscoop, and Vinci Botanicals.

Read the full list below.

Here are our top 10 most-viewed stories from the past week:

1. Ranking the Top 20 Cosmetic Companies 

2. Top Fragrances in the World in 2025

3. Hottest Beauty Brands of 2025—According to Cosmetify

4. Estee Lauder Companies Discusses Merger with Puig

5. L’Oreal Names Nora Wolfe Senior VP & Head of Media in the U.S.

6. Traackr’s Top Performing Beauty Brands

7. ColourPop Debuts Little Mermaid Collection

8. Centdegres North America Appoints David Barnes CEO

9. Trending Skincare Products According to LookFantastic

10. L’Oreal India in Talks to Acquire Innovist

Thanks for reading our Breaking News. 

We’ll have a new list for you next Monday. 

Have a great week!

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