Estée Lauder Companies (ELC) announced WPP as its first-ever global media partner. WPP Media is a marketing agency with expertise in understanding how consumers search on social platforms, including TikTok.

One ELC is an operating model—a scalable system designed to operate faster, execute with greater discipline, and drive growth. In establishing One ELC, Estee Lauder Companies says it has reached a significant milestone in its Profit Recovery and Growth Plan’s (PRGP) Restructuring Program, which is a key action plan priority of Beauty Reimagined.

Stéphane de La Faverie, President and Chief Executive Officer, The Estée Lauder Companies, said, “With the appointment of WPP as our first-ever global media partner, our One ELC operating model is now fully established. This more unified and scalable system will enable us to be faster, more agile and efficient, and support unlocking additional growth. Together with our execution progress, we are confident that we are on a trajectory to deliver sustainable, profitable long-term growth.”

More About ELC’s New Partnership with WPP Media

As a core component of its One Operating Ecosystem within One ELC, the Estée Lauder Companies has appointed WPP as its first global media partner. The partnership aims to establish a unified, enterprise-led approach to media buying—for greater scale, precision, and impact.

ELC is moving from a decentralized regional media structure to a connected global system powered by data, technology, and AI. This model strengthens the Company’s ability to generate and capture demand while improving media effectiveness and efficiency at scale and at speed.

ELC has changed how it operates and now has the foundational pieces in place to complete its transformation. At the center of this is the company’s One ELC operating model, an integrated system built on three elements: One Team, One Culture, and One Operating Ecosystem.

One Team, deployed in July 2025 to simplify the organization with fewer layers and silos, clearer ownership, and faster decision-making.

One Culture, introduced in February 2026, to reinforce how teams work every day, grounded in accountability, bold, entrepreneurial thinking, and agility.

One Operating Ecosystem, built over the last year and now fully in place, brings together shared platforms, data, and strategic partners to enable consistent, scalable, and effective execution across brands, regions, and functions.