Paul Mitchell is gearing up to launch Stay Golden, its newest campaign with Global Brand Ambassador Paris Hilton.

Stay Golden is centered around Paris’s iconic Y2K blonde, with a nod to Los Angeles ‘80s glam roots and Paul Mitchell’s heritage. 

The campaign brings that look into today, introducing Hot Honey Blonde as a modern, more dimensional evolution of Hilton’s signature shade, delivering bright, glossy, and effortlessly polished hair.

Hilton leads the campaign with an elevated, West Coast aesthetic that blends nostalgic glamour with a modern approach to hair health. Her custom Hot Honey Blonde was created with Tauni Dawson, Celebrity Colorist & Paul Mitchell Pro Partner, to achieve a soft, high-shine finish that feels wearable and current.

The campaign also introduces Celebrity Colorist and Paul Mitchell Pro Partner, Tauni Dawson, and Celebrity Stylist and Paul Mitchell Brand Ambassador, Justine Marjan. They bring a pro-to-consumer perspective, from achieving the perfect blonde in-salon to maintaining and styling it at home.

At the core is the Icons of Summer edit, a curated lineup across care, color, and styling designed to achieve and maintain the look. 

This includes new blonde care and pro color innovations, such as:

• Forever Blonde Shampoo and Conditioner 
• 15-in-1 Leave-In Spray
• 15-in-1 Mask 
• Super Clean Hairspray 
• Sculpting Foam 
• Extra-Body Sculpting Foam 
• Texturizing Spray
• Super Skinny Serum

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