Glossier announced it would shut down nine of its twelve retail locations over the next two and a half years. 

Three stores will remain—one in New York City, one in Los Angeles, and one in London. 

While Glossier is closing its namesake stores, Glossier will still be available at other retailers such as Sephora, Space NK, Mecca, and Amazon.

New CEO Colin Walsh has already cut roughly a third of Glossier’s staff and stopped production on products that were previously in the pipeline. 

The New York City, Los Angeles, and London locations will be transformed into experience-driven spaces built around events and brand community rather than straightforward selling. 

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