Lierac has selected Italian-based Lumson to reinterpret its packaging for Premium Le Sérum Absolu, part of the ‘Premium’ line, with a focus on “performance and sensory richness.”

According to the brand, the result is based on 10 years of advanced research and five patents. The Absolute Serum, already a bestseller, is “a high-performance, global anti-aging treatment designed to visibly correct the signs of aging skin.”

A trio of precious botanical actives is at the heart of the formula: white sandalwood extract, sempervivum extract and baobab RNA, which work in synergy with niacinamide (Vitamin B3) and papain to correct the signs of ageing and to improve the complexion. 

The formula comprises scientific efficacy and respect for the skin; it is an explosion of sensory richness. The serum, with 96% ingredients of natural origin, features a micro-encapsulated texture. 

The difference in packaging lies in the detail: the 30ml Alexandra square bottle with 20/400 neck is characterized by a semi-transparent external coating that echoes the product’s golden color, an elegant detail that adds a touch of contemporary sophistication, underlining its premium positioning.

The square shape, linear and softly contoured, fully reflects the brand’s identity and brand positioning: a fusion of science, French elegance, and innovation. 

The Alu Drop Touch dropper, featuring a push-down system and covered in glossy gold aluminum, stands out for an exclusive tactile experience given its textured surface. This not only improves its functionality and adds a touch of luxury to daily application, but also perfectly embodies Lierac’s vision. 

The outcome, say Lumson and Lierac, “is a packaging solution that showcases product identity and elevates user experience; an exquisite expression of the collaboration between Lierac and Lumson, bringing together innovation, aesthetics, and performance.”