With tariffs looming over the world’s manufacturing sector, many suppliers in the cosmetic packaging sphere have been affected. Some have partnered with domestic and/or international suppliers, or have opened manufacturing facilities on the North American continent in order to ease shipping costs and transportation difficulties.

The momentum has been growing over at least the last decade, as businesses look to firm up their supply chains, and for ease and flexibility in responding to demand. 

While the idea has always been to be closer to the world’s largest cosmetics marketplace, the current influx is largely driven by the arrival and acceleration of increased or proposed tariffs on goods from many countries around the world. 

In addition, speed to market has also taken a front seat to production.

Not only is speed mandatory for entering the retail space, but now brands and suppliers face sustainability mandates that must be met if they are to compete successfully.

With the European Union’s (EU) impending ban on single-use plastics and ABS, all packaging in the EU market must be reusable or recyclable by 2030. This puts beauty brands in the position of having to adapt or change their packaging inventories as soon as possible, as global supply chains for companies exporting to the EU must also comply with new packaging design, materials, and sustainability standards.

Social media also plays an important role in accelerating production times. For instance, when a cosmetic product suddenly gains popularity on TikTok, a brand may want to go back into production, and does not want to be ensnared with waiting times and complicated shipping and delivery. With stiff competition, brands want to launch as quickly as possible. 

Related: United States/ North America Manufacturers

Minimizing Tariffs, Increasing Diversity

Some suppliers anticipated a changeover to domestic sourcing for years and had already rethought their packaging before the influx of tariff announcements. These manufacturers were well-prepared with diversified sourcing and additional suppliers and partners in North America and Europe.

According to Manish Kapoor, Founder and CEO of Growth Catalyst Group, flexibility and agility are of utmost importance, as in the cosmetics industry, packaging is more than just a finishing touch. He tells Beauty Packaging, “The cosmetic packaging market in North America is valued at about $6.85 billion (2025), with projections to reach $8.29 billion by 2030. That kind of growth signals a lot of opportunities. But it also comes with risks, especially when tariffs are putting pressure on pricing for beauty brands, their packaging partners, and customers.”

For U.S.-based suppliers, Kapoor says that tariffs on imported components can drive costs up to 25%. In the long run, he says, that’s not sustainable, but neither is relying solely on domestic sourcing and related costs. “The best strategy is diversification, says Kapoor. “And it’s not just about where your packaging comes from. It’s about where and how you move it.”

Label Claims are Critical

Manufacturing in a different region is not always easy. Along with the advantages of a Made in America claim or label come challenges. For one, it may not be that easy to prove. This past summer, the Federal Trade Commission (FTC) designated July as “Made in the USA” month to emphasize the critical nature of proper labeling and to educate consumers and businesses about the “Made in USA” standard. 

 According to Phyllis Marcus, VP, National Advertising Division (NAD), both complexities and potential pitfalls surround “Made in USA” claims.

With tariffs in the news again, Marcus says, ‘Made in USA’ claims are set to become a hot-button issue for brands and consumers alike. As domestic production gains prominence as a selling point, Marcus stresses the importance of knowing what truly qualifies a product for the ‘Made in USA’ label: understanding the critical distinctions between domestic parts, manufacturing processes, and final assembly for ‘Made in USA’ claims; and avoiding legal landmines, such as how to identify and steer clear of deceptive and misleading ‘Made in USA’ claims that can lead to FTC action. (Learn more at bbbprograms.org)

Speaking with Made in USA/NA Beauty Industry Suppliers

How are domestic beauty packaging suppliers faring in today’s global manufacturing environment?

We asked executives from leading NA producers about the dilemma of higher prices and complicated supply chains. Here, they weigh in on how their domestic businesses are faring despite global tariff uncertainties.

Companies are listed below in alphabetical order.

Arkay Packaging

Arkay Packaging has been a Made in USA supplier for nearly a century, since 1922, when Max Kaneff—an immigrant to America from Ukraine and already loyal to his adopted country—opened Ar-Kay Printing on Thames Street on New York City’s Lower East Side. 

 As the company continued to grow, it moved uptown to Hudson Street, then out of the city to Hauppauge, New York, and eventually into its current home:  a 140,000 square foot manufacturing facility in Roanoke, Virginia.

During this period, we knew, based on our history, that we were dedicated to being ‘homegrown.’  We rebranded as Arkay Packaging and the operation went from my grandfather Max to my father, Howard Kaneff, to me.  And now, entering our 2nd century in business, as well as our 4th generation of leadership with my sons, Josh Kaneff and Max Kaneff, joining the business, Arkay is one of the most well-known domestic premium packaging companies in the United States, if not the world.

“Arkay Packaging has been a Made in USA supplier for nearly a century, since 1922.”
—Mitchell Kaneff, CEO, Arkay Packaging

It’s generally accepted that manufacturing in the United States comes with a mix of advantages and disadvantages, shaped by economic, logistical, political, and social factors. However, while negatives of domestic manufacturing might include higher labor costs, regulatory and compliance issues, and high overhead costs, the pros—including high-quality standards, innovation, proximity to a large consumer market, reduced supply chain risks, skilled workforce and productivity, brand appeal and a ‘Made in America’ cachet, regulatory stability, and support for sustainability—far outweigh them.  It’s therefore no surprise that we at Arkay believe in the future of domestic manufacturing and continue to celebrate our Made in America label!

Federal Package

FP Labs and Federal Package has created some of the most reliable containers for beauty and personal care brands for more than 40 years. We offer a wide range of containers and sizes that can be Pantone-matched to any custom color that brands need to stand out on cosmetics shelves. Our decorating and labeling solutions offer even more customization opportunities to reinforce our customers’ brands, all from one location in Chanhassen, Minnesota. 

At Federal Package, we offer a container called Eco Smart® that provides a more sustainable alternative to traditional plastic. Eco Smart® containers are designed to break down in biologically active environments, like landfills, into a compost-like humus material. 

We also offer containers with post-industrial recycled (PIR) and post-consumer recycled (PCR) content to meet the growing demand for more recycled options in containers. Their Eco Smart, PIR, and PCR options provide the same form, fit, and feel as traditional plastics. This gives our customers a more sustainable cosmetic package without having to compromise on its performance.

“We also see the opportunity for American manufacturing to grow as demands for sustainability and quality from consumers increase.”
—Jeffrey Martin, FP Labs and Federal Package

As more Extended Producer Responsibility (EPR) laws around consumer-packaged goods come online across the country, we expect the demand for more sustainable, American-made packaging to grow. Eco Smart containers and our PIR and PCR offerings help brands stay ahead of the growing legislation while offering cosmetics and personal care customers a more sustainable package than traditional plastic. 

As potential tariffs put a strain on products from overseas, we think there is a great opportunity for American companies like Federal Package to fill the demand gap. We also see the opportunity for American manufacturing to grow as demands for sustainability and quality from consumers increase. We want to prove that using an American manufacturer can be cost-saving, sustainable, and convenient all at the same time. 

FusionPKG 

FusionPKG, an Aptar Beauty company, is a global innovation partner specializing in packaging and turnkey solutions for the beauty industry. Through our Fusion Passport platform, we offer access to a premium global manufacturing network—including Aptar-owned facilities in the U.S. and Mexico—designed to deliver elevated aesthetics, accelerated timelines, and resilient supply-chain strategies. 

Our North American footprint supports brands looking to reduce lead times, navigate tariff uncertainty, and localize production—without sacrificing design, performance, or scale. 

“Made in North America is not a fallback—it’s a forward strategy.”
—Kelly Kopa, FusionPKG

Recent examples include our Sierra Airless package for Curology’s Hydro+ Daily Moisturizer Broad Spectrum SPF 30, and our Hero Airless package featured in Scarlett Johansson’s brand, The Outset, for their Hydrasheer+ 100% Mineral Sunscreen SPF 30. Both packages were produced in North America, enabling accelerated delivery, reduced freight emissions, and more control during global supply chain disruptions. 

Looking ahead, Made in North America is not a fallback—it’s a forward strategy. FusionPKG will continue to invest in regional manufacturing as part of a smarter global ecosystem, as we continue to evolve and expand our manufacturing footprint around the world to empower brands to move with agility while upholding the highest standards of design, quality, and performance.   

GPI Beauty 

At R4 Industrial by GPI Beauty, we specialize in high-performance, custom packaging solutions designed for the beauty, personal care, and wellness industries. What sets us apart is our vertically integrated, Made in USA/North America manufacturing model, which allows us to deliver speed, flexibility, and quality at scale.

We chose to invest in North American manufacturing because it gives our clients the agility and resilience that they need in today’s supply-chain climate. By keeping production close to home, we reduce lead times, minimize risk, and ensure better quality control. Our facility is located in Las Vegas, Nevada—strategically positioned to serve brands across the U.S. with efficiency and responsiveness. The factory opened on July 15.

“As brands prioritize speed to market, sustainability, and supply-chain control, demand for domestically manufactured packaging will only grow.”
—Bruce Sperling, GPI Beauty

The future is local—and resilient. As brands prioritize speed to market, sustainability, and supply-chain control, demand for domestically manufactured packaging will only grow. At R4 Industrial, we believe the future of packaging lies in adaptive and flexible, tech-enabled manufacturing, closer to the end customer. With ongoing investments in automation, custom molding, and eco-conscious materials, we’re building a platform that helps brands scale without compromising on agility or ethics. ‘Made in USA’ isn’t just a label—it’s a strategic advantage.

JP Packaging

Located one hour north of NYC, JP Packaging is a leader in flexible packaging, including sachets, towelettes, pads in pouches and zipper pouches, as well as tubes and jars—just to name a few disciplines. We have always maintained a 95% domestic supply chain here at JP, which gives our customers stability and reliability as well as reduced delivery times and freight savings. We did not have any challenges with tariffs in this new climate, based on not having overseas suppliers.

Having a domestic supply chain allows our quality team to perform on-site audits and a real-time exchange of information. Having communication within the United States time zones with no language barriers is another advantage to our team and our customers. 

“We did not have any challenges with tariffs in this new climate, based on not having overseas suppliers.”
—Doug Rofheart, JP Packaging, LLC

We have a customer who had a challenge bringing bottles from overseas, with the tariffs adding cost and longer lead times. We offer a pouch solution in which we can form, fill, and seal in-line 30 count capsule stand-up zipper pouches, which not only reduced his cost, but there was no interruption in his shipments as he is direct to consumer. A bonus for the customer is that the pouch is a greener option, and he saves on his shipping costs as the pouch ships as a flat.

JSN Packaging

American-owned, American-made, and third-generation family-owned, JSN Packaging, located in Irvine, CA, has specialized in Made in the U.S. cosmetics packaging for over 40 years. We’re known for the quality manufacture of plastic squeeze tubes, as well as high-volume injection molding of closures. We also provide a complete range of printing and decorating technology for our tubes.

“Consumers and suppliers of consumer goods have more trust in packaging wholly Made in the USA.” 
—John Ulibarri, JSN Packaging

Consumers and suppliers of consumer goods have more trust in packaging wholly Made in the USA. When working with a direct manufacturer, you will get to market faster, and have more thorough communication. Corrections or adjustments to most aspects of the packaging can be made quickly, allowing the brand makers to remain nimble and reactive.

While the overall quality of the packaging is better, the ability to provide enhanced sustainable options tailored to your product and corporate mandate is more achievable. You can trust the domestic sourcing of raw materials and smaller carbon footprint by producing near your filling and distribution.

Rohrer Corporation

At Rohrer Corporation, we’re proud to be a trusted partner for beauty brands seeking innovative, sustainable retail packaging. As the industry shifts toward more resilient and eco-conscious supply chains, we recognize our responsibility to help brands meet their goals, no matter where they are on their sustainability journey.

“One of the most significant trends we’re seeing is the growing demand for domestically sourced packaging solutions. Brand owners want speed, flexibility, and transparency, without sacrificing quality or sustainability.”
—Tim Swanson, CEO, Rohrer Corporation

One of the most significant trends we’re seeing is the growing demand for domestically sourced packaging solutions. Brand owners want speed, flexibility, and transparency, without sacrificing quality or sustainability. Rohrer is uniquely positioned to deliver on each of these attributes making us not only a total solution provider but a trusted partner.

With nine strategically located manufacturing facilities across the U.S. and North America—including Ohio, Georgia, Arizona, Illinois, Rhode Island, and Mexico—we offer the scale of a national provider with the agility of a local partner. This footprint allows us to reduce lead times, minimize transportation emissions, and respond quickly to evolving customer needs.

A recent example of this was our collaboration with a leading cosmetic and personal care brand on their 2030 global sustainability initiative. Leveraging our domestic manufacturing capabilities and in-house innovation team, we helped them transition to plastic-free blister packaging, eliminating plastic while enhancing shelf appeal with high-impact printing and finishing on all-paper materials. This solution supported their circular economy goals and elevated their brand at retail.

As supply chain strategies evolve, Rohrer remains committed to delivering sustainable, scalable, and smart packaging solutions that help beauty brands thrive in a dynamic marketplace.

S. Walter Packaging Group  

S. Walter Packaging Group (SWPG), founded nearly 120 years ago and headquartered in Trevose, PA, is a U.S.-based portfolio of companies delivering custom packaging solutions across a variety of industries, with a strong and growing presence in the beauty sector. With in-house services spanning concept to creation, SWPG provides packaging that enhances brand engagement and consumer experience.

SWPG has chosen to maintain manufacturing operations in North America—including a comprehensive production facility in New Berlin, WI—to retain full control over the value proposition we deliver to customers. Producing domestically allows us to offer best-in-class speed-to-market, quality assurance, and brand-enhancing customization with greater agility and sustainability oversight.

“SWPG has chosen to maintain manufacturing operations in North America—including a comprehensive production facility in New Berlin, WI—to retain full control over the value proposition we deliver to customers.”
—Stephen Barmore, S. Walter Packaging Group

S. Walter Packaging Group recently partnered with fast-growing haircare brand K18 to streamline their manufacturing and assembly process through a fully domestic, integrated kitting solution. The project included custom carton manufacturing, on-site warehousing of K18’s product components in Milwaukee, WI, and final kit assembly—all under one roof.

By consolidating these services, SWPG significantly reduced K18’s lead times, eliminated the need for multiple vendors and handoffs, and delivered substantial cost savings on freight and administrative labor. It also improved quality control and allowed K18 to scale kit production more efficiently, with inventory on hand and ready to go—minimizing delays and enabling faster product launches.

ZACROS America

ZACROS America, Inc. is a flexible packaging manufacturer specializing in liquid applications. Our products include refill pouches, sample sachet films, and bag-in-box CUBITAINER® packaging. We operate manufacturing facilities globally, including locations in Newark, DE, and Reno, NV, to support customers seeking domestic production.

We recently produced flexible pouches in our U.S. facility, helping customers resolve leakage issues from previous suppliers. Domestic production gives brand owners greater control over quality, improves response times, and lowers the risk of delays caused by overseas shipping. This results in a more reliable and agile supply chain. With global facilities, including in the U.S., we give customers the flexibility to choose production locations that best support their supply chain needs.

“Domestic production gives brand owners greater control over quality, improves response times, and
lowers the risk of delays caused by overseas shipping.”
—John Patterson, ZACROS America

The future of Made in USA packaging is strong, especially with current policy momentum favoring domestic manufacturing. While brands remain price-sensitive, many are now prioritizing domestic suppliers to reduce carbon emissions from transportation and improve supply chain resilience. As sustainability becomes a greater focus, more companies are exploring local production as part of their evolving sourcing strategies.

Be Prepared

Tariffs may come and go, but preparedness and flexibility last.

As Manish Kapoor, CEO and founder of Growth Catalyst Group, explained to Beauty Packaging, “Tariffs are out of our hands, but resilience isn’t. By investing in regional networks, optimizing materials, and designing smarter, brands and suppliers can respond not just defensively, but also creatively. This is how we can future-proof supply chains, meet consumer expectations, and keep beauty packaging…beautiful.”

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