Amika, the Brooklyn-based, B Corp-certified haircare brand, announced its official debut at Ulta Beauty. This is amika’s first new brick-and-mortar retail partnership in over 10 years in the U.S.

Amika’s launch at Ulta Beauty marks a pivotal next step in the brand’s evolution from salon prestige to omnichannel retail leadership.

Chelsea Riggs, amika CEO, said,

“Expanding into Ulta Beauty marks an exciting new chapter for amika. We’re thrilled to bring our professional-grade products and inclusive haircare philosophy to Ulta Beauty’s diverse and devoted guests across the country. With Ulta’s own in-store salons and talented stylists, this partnership further underscores the amika heritage as a professional brand and reinforces our commitment to delivering salon-level performance and results to all.”

Starting December 1, amika products will be available in all Ulta Beauty stores nationwide and online.

Featured Ulta products include, but are not limited to: the perk up dry shampoo, the soulfood nourishing hair mask, and some of the newest additions to the product collection, frizz-me-not hydrating anti-frizz treatment, and forget frizz anti-frizz shampoo and conditioner.

Penny Coy, Senior Vice President of Merchandising, Ulta Beauty, commented,

“As we continue to solidify Ulta Beauty as the go-to destination for all things hair through our unmatched product assortment and in-store salon experiences, this partnership brings even more excitement to our guests. With amika’s roots in professional salons and a brand story grounded in performance and creativity, the alignment in our partnership is seamless.”

To support the partnership, Ulta Beauty stores will feature three exclusive sets, curated with amika bestsellers, that will be available in all stores nationwide. 

Additionally, amika will be a part of a Salon Brand Feature from December 28 to January 24, giving guests a chance to experience amika firsthand.

As stylists continue to play a central role in driving awareness and advocacy, amika’s expansion into Ulta Beauty reflects a natural progression in making its salon-quality performance more accessible to consumers nationwide. 

This move not only strengthens amika’s omnichannel presence, bridging professional and retail, but also reinforces its mission to deliver high-performing, inclusive haircare that meets people where they shop.

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