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With amika:aura, the brand enters the fragrance category in response to fan demand.
August 22, 2025
By: Rachel Klemovitch
Assistant Editor
Amika is stepping beyond the salon and into the fragrance category, bottling its cult-favorite aroma as a hair and body mist. The Brooklyn-based haircare brand fulfilled its most popular fan request of all time with the launch of amika:aura hair + body mist.
Inspired by Amika’s signature scent, fragrance notes include pink grapefruit, apricot, green tea leaves, lily of the valley, orchid, rose, vanilla, sandalwood, and amber.
Amika:aura is a joy-sparking, compliment-worthy mist designed to uplift with no oiliness or dryness.
Pair it with Perk Up, wash care, or hand wash to build a scent story that lingers long after the first spritz.
Amika Names Chelsea Riggs as CEO
Philosophy Debuts Hair & Body Fragrance Mists
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