Amorepacific will participate in IFA 2025 for the first time, taking place in Berlin, Germany. At the show’s Beauty Hub, Amorepacific will unveil ‘OnFace,’ a premium micro-LED mask from its AI-powered beauty device brand ‘makeON.’

OnFace is designed to deliver consistent, even light across the face through 3,770 ultra-thin micro surface-emitting LEDs. With its single-panel LED design and flexible, lightweight materials, the mask fits closely with facial contours for maximum effectiveness.

Hyojung Joo, Head of Digital Strategy Division at Amorepacific, said, 

“Unveiling makeON’s OnFace for the first time worldwide at IFA 2025 is a significant milestone for Amorepacific. We will continue to introduce innovative beauty devices that inspire new skincare routines to customers around the globe.”

In ex vivo tests, OnFace improved skin conditions by reducing pore volume, refining texture, and improving skin density and elastin. OnFace is scheduled to launch in Korea in October 2025.

The company’s Beauty Hub booth will also showcase makeON’s latest beauty devices – the ‘Skin Light Therapy 3S’ and ‘Gem Sono Therapy Relief.’ 

Skin Light Therapy 3S, a smart beauty device launched in March, analyzes skin condition in three seconds and provides personalized care solutions. 

This device drew strong attention at CES 2025 in Las Vegas. 

Gem Sono Therapy Relief, launched in April, is a gentle, low-irritant device that uses ultrasonic vibrations at a frequency of three million cycles per second. 

Equipped with Amorepacific’s proprietary ‘Infinity Sono Tech,’ it helps the absorption of active ingredients deep into the skin.

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