Amorepacific (Beauty Packaging’s No.17 Top Company) has been named a CES 2025 Innovation Award Honoree for its generative AI-based makeup application, “Wanna-Beauty AI.”
 
This marks the company’s sixth consecutive CES Innovation Award recognition. 
 
While a CES, Amorepacific will be showcasing its latest beauty technologies at this year’s events – including the “AI Skin Analysis & Care Solution,” which will be unveiled in Samsung Electronics’ “Micro LED Beauty Mirror,” and a new skincare device from its beauty device brand makeON.
 
Amorepacific Group Chairman Kyungbae Suh will attend this year’s CES events to visit Amorepacific’s Innovation Awards showcase and new technology reveal. 
 
“Wanna-Beauty AI” is a voice-activated chatbot application that uses generative AI to help customers discover their ideal makeup looks and experience personalized virtual try-ons.
 
The application analyzes skin tone, facial features, and proportions with user photos. The AI solution then offers makeup recommendations and virtual try-ons based on data from makeup artists. Users can also virtually try on someone else’s makeup on their faces.
 
The patented solution incorporates Amorepacific’s image diagnosis technology and the AI image generation technology co-developed with KAIST. 
 
Other beauty technologies that will be unveiled include Amorepacific’s “Skin Light Therapy 3S” from the company’s device brand makeON. 
 
The device will be launched in March 2025, with a dedicated app seamlessly integrated with the “AI Skin Analysis & Care Solution” a new device that will also debut at CES. 
 
The company’s proprietary technology, “AI Skin Analysis & Care Solution,” will also be incorporated into Samsung Electronics’ “Micro LED Beauty Mirror” and showcased at the Samsung Electronics’ First Look booth. 
 
The “AI Skin Analysis Solution” combines camera-based optical skin diagnosis with contact-type skin diagnosis and can offer in-depth skin diagnosis and care recommendations.
 
“Wanna-Beauty AI” will be showcased at the Venetian Expo Innovation Awards Showcase.

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