Anastasia Beverly Hills (“ABH”) has closed a recapitalization transaction.

As part of the transaction, Anastasia Soare has made a $225 million equity investment in ABH and remains the majority owner and CEO of the company.

This transaction has the unanimous support of its lenders and TPG, which significantly reduces the company’s debt and strengthens its long-term financial positioning. 

Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, said:

“With this transaction, we have greater financial flexibility to support ABH both today and through our next chapters of innovation and growth. We have been encouraged by the success of our recent launches, steadfast loyalty to our core products and the inspirational customer engagement and feedback we receive, which has contributed to our resilient performance even through an uncertain market environment.”

Soare added, 

“Now, we are in a stronger position to invest in and capitalize on our growth strategy – developing new products, deepening our engagement with customers, investing in our talented team, and enhancing our distribution and marketing strategies.”

Soare concluded,

“We are pleased to have continued strong support from our long-term lenders. We are grateful for our constructive partnership with TPG over the years, and we look forward to continuing to work with all of our stakeholders as we execute our growth strategy.”

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