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Antonela Roccuzzo will be the ambassador for 2026, highlighting the brand's hero products and new launches.
February 13, 2026
By: Rachel Klemovitch
Assistant Editor
Anastasia Beverly Hills is proud to announce Antonela Roccuzzo as its new Global Brand Ambassador for 2026.
As a devoted entrepreneur, mother, and global fashion figure, Roccuzzo continues to be a driving force within the industry.
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, said,
“We are thrilled to welcome Antonela into the Anastasia Beverly Hills family. Her grace, warmth, and natural approach to beauty perfectly reflects the spirit of our brand. Antonela inspires millions by staying true to herself, and that authenticity is what makes this partnership so powerful.”
Celebrated worldwide for her timeless elegance, authenticity, and influential voice, Roccuzzo embodies the core values of Anastasia Beverly Hills: confidence, integrity, and female empowerment.
In her new role as Global Brand Ambassador, Antonela will be featured across upcoming social content and projects highlighting the brand’s hero products and new launches.
The shared values between Antonela Roccuzzo and Anastasia Beverly Hills serve to inspire and empower women worldwide, reflecting a partnership grounded in artistry, innovation, and individuality.
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