Anastasia of Beverly Hills launched its Brow Enhancing Serum Advanced for 2012. The serum, from Hollywood’s brow expert, promotes fuller, thicker-looking brows and comes packaged in an airtight clickpen from Cosmopak. For more information on the dispenser and packaging design of the Brow Serum Clickpen see this article in the December issue of Beauty Packaging.

With its easy-to-use brush applicator and clear liquid formula, the brow serum is designed to nourish, condition and enhance the appearance of thin brows. The key ingredient in this advanced formula, a specialized pentapeptide chain, encourages the growth of longer, fuller-looking hair in 100% of trial subjects, according to the company. This serum dries quickly, allowing users to apply any brow product to further enhance their look.