Anua officially launches its global collaboration with Netflix’s most popular film KPop Demon Hunters, marking the beginning of a year-long partnership that brings together Kpop storytelling, next-generation skincare, and global youth culture. 

Inspired by the film’s iconic moments, the campaign reframes skincare as both protection and empowerment, uniting emotional storytelling with gentle, yet effective formulas designed to let natural skin glow shine through.

The collaboration launches in February with a curated selection of products centered on glow, protection, and recovery. With three lineups, the collection features sunscreen, acne care, and skin barrier care.

Sunscreen

• Anua Zero Cast Moisturizing Finish Sunscreen 50mL
• Anua Invisible Matte Finish Sunscreen 50mL
• Anua Invisible Glow Finish Sunscreen STICK

Acne Care

• Anua Acne Patch (Collectors case available in March)

Skin Barrier Care

• Anua Ceramide Barrier Collagen Mask
• Anua Vita Brightening Collagen Mask
• Anua Ultra-Thin Spot Cover Patch
• Derpy Tiger Acrylic Key Ring (free gift with purchase during launch period)

In the United States, the collaboration will follow a phased retail rollout, with a strong emphasis on the in-store experience. 

Beginning February 1, the collection will be available across key digital channels, including Ulta.com, Amazon, Anua’s official site, and TikTok Shop, followed by a nationwide in-store rollout at all Ulta Beauty locations on February 15. 

As a brick-and-mortar benefit, Ulta Beauty will also offer a single-sheet Honmoon Mask format, designed for easy, grab-and-go purchase in stores. 

Limited-edition bundles featuring exclusive photocards will be available online as part of the collaboration experience

The partnership unfolds across multiple phases throughout 2026. 

It starts with the official launch and early storytelling in spring, followed by a main campaign push from April through June centered on Sun Care, supported by large-scale PR, influencer partnerships, and digital activations. 

The collaboration continues into fall with a seasonal focus on moisturizer, followed by limited-edition holiday sets. 

It concludes in winter with the release of Holiday Editions and an Advent Calendar, positioning the partnership as a year-end cultural moment.