Anua, the Korean skincare brand known for its gentle yet results-driven formulations, hosted an exclusive launch event in New York City celebrating the continued expansion of its PDRN product lineup in the U.S. market.

Titled “Unlock The PDRN: Blue Capsule Mythology,” the private, invite-only gathering debuted Anua’s PDRN Collagen Glow Facial Serum Spray, the newest innovation in the brand’s growing PDRN collection.

The evening brought together approximately 100 top beauty insiders, including celebrity makeup artists, U.S. beauty influencers, TikTok Shop affiliates, and industry professionals.

PDRN (Polydeoxyribonucleotide) is a regenerative skincare ingredient derived from salmon DNA and rooted in advanced K-beauty science. 

While awareness of PDRN is still emerging among U.S. consumers, the ingredient is known for supporting skin vitality, moisture retention, and barrier health. 

With this latest launch, Anua continues to build on its existing PDRN portfolio, introducing the ingredient in a mist format designed to seamlessly integrate into modern skincare and makeup routines.

The PDRN Collagen Glow Facial Serum Spray is formulated with Anua’s proprietary PDRN capsule technology, featuring micro “blue capsules” that burst upon application to deliver instant hydration and a clear, dewy glow. 

Lightweight yet deeply moisturizing, the mist is designed to be used before, during, and after makeup, positioning it as a complexion-perfecting essential for smooth, luminous, long-lasting results.

A key highlight of the event was a live demonstration led by celebrity makeup artist Ariel Tejada, known for his work with Kylie Jenner, Kim Kardashian, and Lisa. 

Tejada showcased how the PDRN Collagen Glow Facial Serum Spray can be layered throughout makeup application to achieve milky, glowy, camera-ready skin.

Guests explored a series of interactive activations, including hands-on product consultations, touch-up stations featuring Anua’s full PDRN lineup, and custom DIY experiences inspired by the brand’s signature Blue Capsule motif.

Read Next

Anua Debuts Netflix’s KPop Demon Hunters Collab