Aramore Skincare, a biotechnology-driven skincare brand pioneering longevity science for the skin, has appointed Melisse Shaban as its new Chief Executive Officer. 

A visionary beauty executive with a proven track record of building category-defining brands, Shaban will lead Aramore through its next phase of innovation and expansion.

Under Shaban’s leadership, Aramore will focus on expanding its product portfolio, strengthening consumer and professional education around NAD+ and skin energy, and scaling globally as a leader in the emerging skin longevity category.

Shaban joins Aramore with over two decades of leadership across some of beauty’s most respected and high-growth brands. 

Most recently, she served as Founder and CEO of Virtue Labs, where she introduced the breakthrough protein Alpha Keratin 60ku and established Virtue as one of the fastest-growing prestige haircare brands in the U.S. 

Before Virtue, she was CEO of StriVectin, where she repositioned the brand as a clinically backed skincare leader and drove its global expansion. 

Earlier in her career, Shaban held senior leadership roles at Frédéric Fekkai and Aveda, where she developed deep expertise in brand building, innovation, and consumer engagement.

Founded by a team of scientists and entrepreneurs, Aramore applies cutting-edge research in NAD+ precursors—a coenzyme essential to cellular repair and regeneration—to restore skin’s natural vitality from the inside out. 

By focusing on the biological root causes of aging, Aramore’s approach represents a new era in skincare: one grounded in cellular health and long-term resilience.

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