Mail slow? View this month’s issue, right online!
Our digital version is easy to share with colleagues. See this month’s issue and digital versions of previous issues too.
Subscribe to Beauty Packaging Magazine for the latest trends, innovations, and insights in packaging.
Get your products and services in front of thousands of decision-makers. View our print and online advertising options.
Follow these steps to get your article published in print or online
Learn how Beauty Packaging collects, uses, and protects your data while ensuring compliance with industry standards.
Understand the guidelines for using our website, content, and services within the beauty packaging industry
elebrating 30+ years of connecting beauty brand marketers with packaging suppliers through news, insights, and industry coverage.
Stay ahead with real-time updates on packaging innovations, market trends, and major industry events shaping the beauty world.
A one-on-one interview conducted by our editorial team with industry leaders in our market.
Discover the newest promotions and collaborations within the industry.
In-depth, exclusive reports on packaging trends, innovations, and market shifts shaping the beauty industry.
Expert-written insights covering industry challenges, trends, and packaging advancements.
Unique, staff-written stories highlighting market leaders, industry trends, and expert analysis.
Perspectives from top executives and industry insiders on packaging innovations and strategies.
Exclusive interviews with industry leaders, brand marketers, and packaging experts, providing insights on trends, innovations, and the future of beauty packaging.
A visual showcase of cutting-edge beauty packaging designs, trends, and innovations.
The latest trends and packaging solutions for makeup brands worldwide.
Innovations in skincare packaging, from sustainable solutions to advanced dispensers.
New developments in packaging for shampoos, conditioners, and styling products.
Luxury and functional fragrance packaging trends shaping the market.
The latest eco-friendly packaging materials, designs, and regulations.
Compact, innovative packaging solutions for samples and on-the-go beauty.
Full-service packaging solutions to streamline beauty brand production.
The latest innovations in premium glass packaging for beauty brands.
Breaking trends in sustainable and functional plastic packaging solutions.
Industry updates on durable and stylish metal packaging advancements.
New developments in eco-friendly, paper-based packaging solutions.
Emerging trends in luxury and natural wood packaging for beauty.
A detailed look at the leading players in the global beauty packaging industry.
An annual industry honor where beauty companies are voted by their peers for excellence in packaging innovation and design.
Looking for a new raw material or packaging component supplier? Your search starts here.
Attract qualified prospects actively looking for services like yours—get listed in our annual Buyers’ Guide today.
An annual publication, Company Profiles features leading industry suppliers with information about markets served, products, technologies and services for beauty packaging
A comprehensive guide to key terms and definitions in beauty packaging, helping industry professionals stay informed on the latest materials, technologies, and innovations.
New products and technologies from some of the brightest minds in the industry.
A one-on-one video interview between our editorial teams and industry leaders.
Comprehensive coverage of key topics selected by sponsors.
In-depth research reports and expert insights on beauty packaging trends, innovations, and market developments.
Informative guides on the latest packaging solutions, materials, and supplier offerings in the beauty industry.
Exclusive content created by our affiliates and partners for the beauty packaging industry.
Official announcements from beauty brands, packaging suppliers, and industry leaders on the latest innovations, partnerships, and market developments.
Easy-to-digest data for your business.
Coverage of key beauty packaging trade shows, conferences, and networking opportunities that shape the industry.
Discover exclusive live streams and updates from the hottest events and shows.
In-depth coverage of major beauty packaging trade shows, highlighting key trends, innovations, and industry insights from global events.
Explore career opportunities in the beauty packaging industry, from design and development to marketing and manufacturing roles.
Our targeted webinars provide relevant market information in an interactive format to audiences around the globe.
What are you searching for?
The bottle features an ‘edgy’ design with a new, bold, tone-on-tone metallic finish and recycled materials for the glass bottle and outer box.
August 4, 2025
By: Rachel Klemovitch
Assistant Editor
YSL Beauty announced a new campaign for its Myslf Absolu fragrance with actor and brand ambassador Austin Buttler.
With Myslf Absolu, Yves Saint Laurent Beauty reveals the highest elevation of its masculine icon. The epitome of YSL Beauty’s edgy attitude, encapsulated in a powerful sparkling trail.
The fragrance packaging follows the brand’s ‘Reduce Our Impact’ program with recycled materials. The glass bottle uses recycled glass, and the boxes are FSC Mix certified.
Myslf Absolu turns the luxurious lacquering of the glass into a shiny, dark-silver mirror. A new, bold, tone-on-tone metallic finish that reflects the sparkling trail of the fragrance.
The iconic YSL Beauty Cassandre design dips into the surface. The Cassandre is molded directly into the glass rather than being an added plate.
The New Campaign
A captivating, award-winning actor who earned his first Golden Globe for his performance in the 2022 Baz Luhrmann biopic Elvis, Butler has since starred in Tom Hanks and Steven Spielberg’s Netflix series Masters of the Air and in Denis Villeneuve’s Dune: Part Two.
In Yves Saint Laurent Beauty’s new digital campaign for Myslf Absolu, Butler reveals his most exhilarating, joyful facet, embodying a new feel-good statement: “Feel it all, feel everything.”
The new digital campaign is directed by movie-maker and trouble-maker, Aidan Zamiri — an influential presence in pop culture who works across fashion, music, and film documentary.
Driven by a remix of MYSLF by Wetrust featuring Ishmael, the film captures a more uninhibited, radiant sense of joyful emotions.
Fueled by a distinctive creative voice that stylishly blends humor and nostalgia with the surreal to create visuals that are artful and irreverent.
The fragrance is revealed as the Myslf flag unfurls, held by Butler. It is the ultimate expression of self-celebration, embodying Myslf’s message of bold, individualistic freedom, independence, and authenticity.
YSL Beauty Taps Charles Melton for the US Voice of Myslf Fragrance
YSL Beauty Taps Dua Lipa as Global Makeup Ambassador
YSL Beauty Announces New Rewilding Program
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
