Aveda launched Advanced Botanical Kinetics, a rejuvenating skin care collection with targeted products that plump skin with hydration, help reverse the visible effects of collagen loss, and activate skin’s natural energy.

Powered by three innovative technologies—Phytotech Vegan Collagen, a Vegan Peptide Complex, and Kinetic Energy Infusion—Advanced Botanical Kinetics reveals the skin’s youthful vitality and radiance with proven, visible results.

Janet Pardo, Senior Vice President of Product Development at The Estée Lauder Companies, said, 

“When we embarked on this project, we knew we weren’t here to create just another natural, vegan skincare collection – that was never going to be the story. We returned to Aveda founder Horst Rechelbacher’s visionary concept of exploring the physics of vital kinetic energy in skin, and then layered it with modern science to build formulas powered by cutting-edge technologies like recombinant vegan collagen and potent peptides.”

Aveda’s Advanced Botanical Kinetics collection is a comprehensive skin care regimen with a lineup of cleansers, essence lotion, serum, and two moisturizers for varying levels of hydration needs. 

Products include Micro-Purifying Cleansing Mousse, Revitalizing Essence Lotion, Vitality Serum, Plumping Milky Lotion, and Plumping Crème. 

The collection is 96% and naturally derived, Leaping Bunny Approved, 100% vegan, safe for all skin types, including sensitive, dermatologist tested, non-acnegenic, and free of silicone and synthetic colorants.

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