Beauty Industry

Avon & LG H&H USA Collaborate with Global Empowerment Mission

Avon donates $2.4 million worth of hygiene essentials and other products to support GEM’s response efforts to major disasters.

Author Image

By: Rachel Klemovitch

Assistant Editor

Avon and its parent company, LG H&H USA have partnered with Global Empowerment Mission (GEM). As part of the partnership, Avon has donated $2.4 million worth of products to support response efforts to major disasters. 
 
GEM provides immediate aid and disaster relief to individuals and communities that have been affected by humanitarian crises, natural disasters and other emergencies. Avon aims to contribute to GEM’s work, helping to make a positive impact on those in need. 
 
LG H&H Americas CEO, Hyeyoung Moon commented, “We hope our efforts can help provide some needed relief to those coping with overwhelming conditions. We deeply appreciate the dedication of Global Empowerment Mission who works continually to get aid to those who need it most at extremely pressing times.”
 
The donated products include essential beauty and personal care items such as soap, shampoo, body lotion, skincare products, fragrances, makeup and more. GEM will distribute these products to individuals and communities in need. 
 
“Our new partnership with LG H&H and Avon is the ultimate example of what makes our work possible,” said GEM president and founder, Michael Capponi. “Without incredible community partners like these, GEM could not fulfill its purpose.  We are beyond grateful for their support.”
 
“Avon has a long history of supporting causes that empower women and contribute to the well-being of communities worldwide. This partnership with GEM further exemplifies our dedication to making a difference and helping those in need,” said Avon North America CEO, Sun Moon. 

Related News

Last year Avon revealed a new brand identity and taped Free The Birds creative agency to redesign its visual identity—including its packaging. 

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters