Babo Botanicals, the plant-based personal-care brand, announced that its Haircare in a Carton collection has won the CEW Award for Excellence in Sustainability. 

The award recognizes brands that are driving real environmental progress through innovation, responsible sourcing, and meaningful reductions in plastic waste.

The cartons are made primarily with FSC-certified paper and fully shower-friendly, offering a new alternative for shoppers seeking lower-plastic options in beauty.

Mathilde La Ferve, Vice President of Marketing for Babo Botanicals, said, 

“It is an honor to be recognized by CEW for our efforts in sustainability. We’ve always believed that families shouldn’t have to choose between safe, plant-based products and sustainability. Our Haircare in a Carton collection reflects our commitment to rethinking what responsible beauty looks like, from ingredients to packaging.”

When developing the line, Babo Botanicals sought to find the most sustainable packaging option available and conducted a Lifecycle Analysis (LCA) on popular packaging materials.

The Lifecycle Analysis evaluated full environmental impact and determined that paper cartons were the most environmentally friendly.

This collection is the first of its kind in the mass haircare aisle to bring shower-friendly, primarily FSC-certified paper carton packaging to adult haircare. 

The Haircare in a Carton collection reduces plastic use by approximately 80% compared to traditional bottles. 

The line delivers high-performance, plant-based formulas designed for every hair type, offering consumers a more sustainable routine without compromising results.

The line is vegan, cruelty-free, and formulated with sustainably sourced ingredients, addressing a wide range of hair types and needs.

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