Bansk Group (Bansk), a consumer-focused private investment firm dedicated to building distinctive consumer brands, announced that it has entered into a definitive agreement to acquire a majority stake in Byoma, the science-backed, solution-focused skin health brand. 

Bansk will acquire Byoma from Yellow Wood Partners, a private equity firm focused on partnering with consumer brands and companies. Terms of the transaction were not disclosed.

Founded in 2022, Byoma has become one of the fastest-growing skincare brands globally due to its clinically proven solutions and prestige formulas offered at an accessible price point. 

All Byoma products are researched and developed to the highest standards and undergo rigorous clinical and efficacy testing to ensure they deliver proven, visible results. 

Beyond its effective product offering, Byoma seeks to educate consumers in a fun, approachable way that better engages with and enables them to make smart, informed choices that support a stronger skin barrier.

Marc Elrick, Founder and CEO at Byoma, said,  

“In Bansk, we’ve found a partner that intimately understands today’s consumer landscape and shares our values and growth ambitions. With Bansk’s deep expertise scaling purpose-driven consumer brands, we are incredibly excited to continue to challenge and redefine the beauty landscape for consumers globally.”

Following the close of the transaction, Byoma will continue to be led by Founder and Chief Executive Officer Marc Elrick and the existing leadership team.

Chris Kelly, Senior Partner at Bansk, added,

“In what can often be a sterile and confusing category for consumers, BYOMA stands apart by simplifying the skincare journey and delivering efficacious, prestige formulations at an accessible price point. Today’s consumers are more intentional than ever, seeking products that are not only effective but also transparent, inclusive, and rooted in real education.”

Yellow Wood has had a strong working partnership with Elrick since first acquiring a majority stake in Elrick’s self-tan brands Tan Luxe, Isle of Paradise, and Tanologist in May 2020.

Read Next

Byoma Skincare Line Expands into Ulta Beauty

Byoma Promotes Skin Barrier Awareness Month with a New Campaign