Just in time for back-to-school season, Bath & Body Works is entering college campuses nationwide. 

The brand is selling its products in over 600 campus stores, marking the first time it has ever distributed products at this scale outside its own stores.

Betsy Schumacher, Chief Merchandising Officer at Bath & Body Works, said, 

“It was important for Bath & Body Works to expand into college campuses as it allows us to reach our Gen Z customers where they are and when they need us most. By providing an easy and convenient way to shop the fragrances they know from a brand they love, we hope we can make their dorm rooms feel more like home.”

Bath & Body Works will bring the comfort of home to dorm rooms while offering another layer of convenience for students to purchase its fragrances and personal care items directly on campus. 

This also follows the brand’s new Gingham+ store format. 

Curated assortment of fragrances includes Champagne Toast, Mahogany Teakwood, Platinum, and Warm Vanilla Sugar in a variety of product forms, including body and lip care, hand soap, wallflower heaters and bulbs, candles, and sanitizers.

Launching in college campus stores, Bath & Body Works further positions itself as a go-to brand for Gen Z. 

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