Beauty Launches

Bath & Body Works Expands Disney Princess Scents

New Aurora, Mulan, Rapunzel, Snow White, and Life’s a Fairytale scents join returning scents.

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By: Rachel Klemovitch

Assistant Editor

Bath & Body Works and Disney are back with a new collection launching in stores and online in the U.S. and Canada on Feb. 13, 2026.

Building on the success of the first Disney Princess Collection, this next chapter features five all-new fragrances.

Life’s a Fairytale, Snow White, Mulan, Rapunzel, and Aurora join the returning fan favorites, Belle and Tiana, from the first Disney Princess Collection.

Each scent features colors and packaging details from the movie. 

The international rollout will begin in mid‑March and is expected to reach over 40 markets by the end of the year.

Jamie Sohosky, chief marketing officer at Bath & Body Works, said,

“It’s truly exciting to see two beloved global brands unite once more to create something extraordinary for fans everywhere. At Bath & Body Works, we believe everyone deserves to feel good and this collection invites consumers to step into the spirit of each Disney Princess through fragrance—celebrating her story, her individuality, and the moments of inspiration that bring these worlds to life.”

Each fragrance is expertly crafted by Bath & Body Works perfumers to capture the spirit and story of every Disney Princess. 

The 92 product assortment spans across a variety of different forms, including body wash and cream, hand soap and sanitizer, fine fragrance mist, lip gloss, candles, and decorative accessories.

New Princess Fragrances

  • Aurora: Rose petals and sandalwood offer a dreamy balance of floral and gourmand notes inspired by Aurora’s graceful, playful, and optimistic nature.
  • Mulan: Magnolia blossom and radiant apricot meet the freshness of fierce waters. Bold yet graceful, this scent reflects Mulan’s spirit of courage, passion, and determination.
  • Rapunzel: Sundrop flowers and rich nectar wrapped in golden musk evoke Rapunzel’s vibrant and optimistic personality.
  • Snow White: Red apple and ripened fruits set against a backdrop of enchanted woods create a fragrance as charming and whimsical as Snow White herself.
  • Life’s a Fairytale: A blend of berries, whimsical floral notes, and the warmth of kingdom woods captures the promise of happily ever after.

The new Disney Princess Collection also features an array of decorative accessories inspired by Life’s a Fairytale and the new Disney Princess fragrances. 

From stylish backpacks and coin purses to Wallflower diffusers and PocketBac holders, these accessories bring a touch of whimsy to everyday routines. 

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