Bath & Body Works is jumping on the rose-scented trend with new rose-focused fragrances and is giving a refresh to consumer favorites.

Rose is now experiencing a modern-day renaissance with fragrance consumers looking for innovative, unexpected, and luxurious scents with this timeless note at the center.

Adding to the style, the packaging of new and returning fragrances is inspired by the latest fashion and design trends, with a moody color palette that brings a touch of drama to the daily routine.

New Nocturnal Rose

Brand experts partnered with Givaudan fragrance house and their vice president perfumer, Stephen Nilsen, to develop the new Nocturnal Rose scent.

Nocturnal Rose, a genderless fragrance with a unique take on the classic floral. It’s a darker, masculine, and mysterious scent with notes of black pepper, wild rose, and cedarwood.  

Nilsen said, 

“Nocturnal Rose is a contemporary reimagining of a timeless flower—the black rose reborn in modern opulence. The fragrance is inspired by the scent of Rose de Mai, a rare rose that is harvested from the fields of Grasse, intertwined with the warmth of cedarwood and the smooth allure of golden tobacco.”

Returning Fan Favorites

• Covered in Roses: Indulge in a luscious blend of fresh blooms and juicy fruit, finished with sweet gourmand notes. This fragrance is launching for the first time in a 3-wick candle, laundry detergent, and fragrance booster. 
• Rose: The brand’s signature rose scent is back with a bold new look and a vibrant, modern twist on the beloved floral. 
• “Inspire Love” Rose & Vanilla: Experience a delicate harmony where creamy vanilla perfectly balances with soft rose petals, creating a scent that’s light, dreamy, and effortlessly romantic. 
• Heirloom Rose: Sourced from Bath & Body Works’ aromatherapy collection, this refined floral musk is crafted for true rose lovers who appreciate timeless elegance in every spritz. 

Mary Testa-Gough, associate vice president of product and fragrance development at Bath Body Works, commented,

“We’ve reimagined rose with a modern edge, for a timeless yet effortlessly chic experience. Each fragrance is meticulously crafted using the highest quality ingredients and techniques to deliver a scent that feels elevated, indulgent, and irresistible.”

The rose-forward fragrances will be available in a variety of forms, including fine fragrance mists, eau de parfum, single and 3-wick candles, and an assortment of body care products such as body cream, body lotion, and body wash. 

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