Beauty Launches

Bath & Body Works Partners with Vera Bradley for Mother’s Day

The three scent fragrance line features a Vera Badley-inspired label design and patterned cosmetic bags.

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By: Rachel Klemovitch

Assistant Editor

Bath & Body Works is partnering with Vera Bradley on a limited-edition Mother’s Day collaboration that brings together fragrance, design, and gifting.

For this collaboration, Vera Bradley worked to create three exclusive designs all tying back to the scents featured in the collection, offering a one-of-a-kind experience to Bath & Body Works consumers.    

Kristie Lewis, executive vice president of merchandising at Bath & Body Works, said, 

“As consumers continue to seek small, everyday moments to find their feel good, the collection’s fragrances and spring-inspired notes offer an uplifting, sensory escape grounded in optimism and joy. We approached this collaboration through the lens of what each brand does best.” 

The collection includes Peach Blossom & Nectar, Pink Berry Burst, and Blue Washed Sky. Each fragrance is paired with a coordinating cosmetic bag with a Vera Bradley pattern, created exclusively for the collection.

Lewis added, 

“Vera Bradley is known for color and pattern, and we’re known for connecting with consumers through our trend-forward fragrance. Working closely with their team, we focused on bringing that spirit to life through scent and design. From the fragrance to the packaging, every detail was created to feel thoughtful, joyful and gift-ready for Mother’s Day.”

The limited-time assortment spans body care, home fragrance, home décor, and accessories across the three unique fragrances and 22 forms.

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