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This showcase connects indie & niche beauty brands with retailers & distributors across the Middle East and other markets.
September 16, 2025
By: Rachel Klemovitch
Assistant Editor
Beauty Beginnings returns to Beautyworld Middle East 2025 for its second edition.
This event is set to be the must-visit destination for retailers, buyers, and distributors looking for the next generation of beauty brands ready to expand into the Middle East.
Following a highly successful debut in 2024, this curated discovery zone will spotlight 18 emerging brands from Europe, the Americas, and beyond, each selected for their creativity, innovation, and potential to resonate with one of the world’s fastest-growing consumer markets.
Ravi Ramchandni, Show Manager, Beautyworld Middle East, commented,
“Beauty Beginnings is more than just a showcase—it’s a gateway. We’re offering startups and SMEs a unique chance to make those crucial first connections with buyers, distributors, and retailers who can unlock their growth in the MENA region. For our visitors, it’s about discovering what’s next, before it hits the mainstream.”
For participating brands, Beauty Beginnings is a chance to gain direct visibility in a market hungry for fresh concepts, with MENA brands forming a prominent part of this movement.
With the MENA beauty market projected to exceed $50 billion by 2027 and world-leading growth rates, this is where startups and SMEs take their first leap into global expansion.
Beauty Beginnings reflects genuine craft and innovation at its best. Participating brands include:
Whether it’s biotech-driven facials, next-generation haircare, or wellness-inspired concepts, Beauty Beginnings offers visitors a preview of what’s coming next in global beauty innovation.
Positioned at the heart of Beautyworld Middle East, this discovery zone has fast become the first stop for retailers and distributors scouting the brands set to make waves in 2025 and beyond.
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