Beautyworld Middle East 2025 will debut its first-ever Next in Fragrance conference, a ground-breaking global platform dedicated to the art, science, and business of fragrance.

At the heart of the three-day conference are two headline keynote addresses: the world’s fragrance master, Roja Dove, Global Ambassador for the GREAT Britain campaign, and Jacques Cavallier-Belletrud, widely celebrated as the “master tailor of scent.” 

Their presence underscores the global weight of the program and its ambition to redefine how fragrance is discussed, created, and experienced.

Ravi Ramchandni, Show Manager, Beautyworld Middle East, said,

“Next in Fragrance is unlike anything seen before in the fragrance world. To have two icons – Jacques Cavallier and Roja Dove – lead this program makes it truly unmissable. Beautyworld Middle East is proud to host a global-first initiative that celebrates creativity, innovation, and the universal power of scent.”

Staged in Zabeel Hall 3 from 27–29 October 2025, the program is set to become one of the show’s defining new features, bringing the industry’s brightest minds together to shape the next era of scent.

Keynote Spotlights

Roja Dove will deliver his keynote on Day 1, followed by a live conversation moderated by Valérie Kaminov of the International Luxury Brand Consultancy. 

His session will explore the future of fine fragrance and the enduring role of craftsmanship in a digital-first world.

Roja Dove commented,

“Fragrance has the unique power to stir memory and emotion, unlike any other medium. At Beautyworld Middle East I am excited to share not only the artistry behind fragrance, but also where I believe the industry is heading – a future where creativity, heritage, and innovation must walk hand in hand.”

On Day 3, Jacques Cavallier-Belletrud will take the stage for “A Master’s Journey: In Conversation with Jacques Cavallier-Belletrud.” 

In this keynote, he will reflect on his career, the evolution of luxury fragrance, and the responsibilities of creating scents that resonate globally.

Jacques Cavallier-Belletrud said,

“It is an honor to share my passion for perfumes in a land where perfume is so important in terms of human culture. I have always been passionate about and impressed by the quality and the creativity of Middle Eastern perfumes. I was one of the first perfumers to be inspired by the unique way of creating exceptional perfumes in the Middle East.”

Fragrance Insights

Next in Fragrance is a dedicated space where perfumers, brand founders, creative directors, and market leaders will gather to debate and discover what’s next for scent. 

From ingredient innovation and sustainability to olfactory branding, GenAI-driven creation, and the rise of new consumer markets, the agenda is crafted to spark inspiration and exchange knowledge at the highest level.

The full Next in Fragrance conference program spans over 30 sessions, including panels, masterclasses, and unplugged conversations. 

Highlights include “The Future Smells Different: Driving Innovation in Fragrance”, “Perfumers Talk: The Story Behind the Scent”, and “Fragrance Passports: Brazil and the USA.”

The program also includes a session titled “From Lab to Launch: Creating and Marketing Disruptive Alcohol-Free Perfume Products,” spotlighting the fast-emerging shift toward alcohol-free fragrances.

Each session is CPD-certified, offering delegates professional recognition for their learning and participation. 

With sustainability, technology, and cross-market growth woven through the agenda, the program will be a vital resource for fragrance professionals across retail, supply, and creative sectors.

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