Beetles Gel Polish transformed New York City into a celebration of spring with its Spring 2026 “Taste of Spring” immersive activation at Maison Welles on March 3. 

The event showcased the brand’s continued expansion of community-driven experiences across the U.S.

Centered around the theme “Get a Taste of Spring. Refresh the Year Ahead,” the activation brought the collection’s seasonal color story to life. 

Rather than a traditional retail pop-up, guests stepped into a carefully curated, multi-sensory escape—where hands-on gel manicure stations met a dessert-inspired afternoon tea setting. 

Inspired by the first blush of early spring, the “Taste of Spring” palette delighted guests with airy pastels and soft jelly finishes that felt as fresh as the season itself. 

The all-in-one Taste of Spring Gel Box—packaged in an irresistibly charming candy-house–shaped design—offered an approachable at-home manicure solution for both beginners and seasoned nail lovers.

The “Taste of Spring” collection will remain on display at Maison Welles through March 15, giving visitors continued opportunities to explore the collection and participate in seasonal giveaway activities tied to the launch.