Being Frenshe, the wellness brand founded by Ashley Tisdale, beloved for its mood-boosting scents and self-care essentials, has expanded into the Lip Wellness category. 

Launching exclusively at Target on August 18, this collection blends skincare and scent into a personal, everyday ritual designed to nourish both lips and mood.

Tisdale commented,

“Lips are one of the most delicate parts of the skin and deserve the same thoughtful care you give the rest of your body. We wanted to take the heart of our brand -those familiar, feel-good scents – and re-imagine them into something simple, portable, and personal.”

The collection features two core products.

Restoring Lip Balm is a rich, buttery balm formulated with peptides and cupuaçu butter to deeply moisturize and soften dry lips. 

It is available in four Being Frenshe scents: Cashmere Vanilla, Solar Fleur, Moon Milk, and Lavender Cloud.

Nourishing Lip Mask is a deeply hydrating overnight treatment enriched with Magnesium and Vitamin E to replenish and restore lips while you sleep. 

The Lip Mask is available in Cashmere Vanilla and Lavender Cloud.

Piyush Jain, CEO of Maesa, the brand incubator behind Being Frenshe, said,

“This new category allows the brand to bring its sensorial, scent-first approach to an entirely new format—making self-care even more portable, personal, and emotionally resonant. Lip care is such a meaningful category because it’s something consumers reach for multiple times a day, and that daily ritual creates an opportunity for emotional connection.”

Formulated to nourish and protect the lips, the brand’s debut Lip Wellness Collection harnesses skin-loving ingredients and uplifting fragrances powered by the brand’s MoodScience Scent Technology.

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