Eilish Fragrances announces the launch of Your Turn II, a new evolution of the fragrance portfolio’s Your Turn collection, introduced in February 2025. 

Developed in partnership with Billie Eilish and leading global beauty company Parlux, the captivating new scent explores a bold and sensual new dimension of Eilish’s fragrance artistry, with a woody-fruity composition that plays with the contrast of light and dark.

Eilish commented,

“I love scents that have layers that you can’t quite name right away. It’s warm and fruity but also smoky and mysterious. I wanted to create a scent that draws you in immediately.”

With a dedication to sculptural design, Your Turn II reimagines the original Your Turn’s signature stacked-dice silhouette with a tactile twist. 

This new iteration features a soft-touch matte finish, adding a velvety warmth enhanced by the same subtly embossed pips. 

The new texture invites touch, evoking a multi-sensory experience that mirrors the fragrance’s depth and intimacy. 

Your Turn II scent notes open with pimento berry, mirabelle plum, and cassis leaves. It evolves into fig nectar, black tea leaves, and vanilla orchid, before settling into natural vetiver and cedarwood.

Lori Singer, President of Parlux, commented, 

“Working with Billie Eilish from the very beginning has been a true partnership rooted in creativity and authenticity. With Your Turn II, we’re not simply extending the moment of Your Turn, we’re deepening the story of Eilish Fragrances as a master brand, continuing to push creative boundaries while honoring Billie’s unique vision that makes this collaboration so extraordinary.”

Like all Eilish Fragrances, Your Turn II is vegan, paraben-free, and made with clean ingredients. 

The carton is printed in Envirofoil and made with 100% renewable wind energy, and the fragrance is certified cruelty-free by PETA’s Global Beauty Without Bunnies program.

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