Kao Corporation’s sunscreen brand, Bioré UV, held the “Your One And Only. Biore Global Brand Event” to mark the launch of its global campaign, “Sunlight Is Your Spotlight.” 

At the opening of the event, Kao announced the global strategy for Bioré UV along with its full-scale entry into the South Korean market. 

Emi Kobayashi, Vice President of the Skincare (Bioré) Business Division at Kao, commented, 

“South Korea is one of the most vital hubs in Bioré’s global strategy. We believe that taking on the challenge of the Korean market, where skincare is highly sophisticated, is a crucial step for Bioré as we continue to evolve into a truly global brand.”

The ceremony also featured the world-renowned boy group Stray Kids and actress Natsuki Deguchi. 

Deguchi—a longtime personal user of Bioré UV—performed a live demonstration of the “Bioré UV Aqua Rich Watery Essence,” which was newly launched in the South Korean market.

During the event, all eight members of Stray Kids took the stage to premiere the first-ever musical collaboration with Bioré UV—the anthem film for the track “Endless Sun”.

“Endless Sun,” is the group’s first-ever musical collaboration with Bioré UV.