Blue Lizard Australian Sunscreen, a trusted leader in mineral sun protection for nearly 30 years, has rebranded. This features modernized packaging, a simplified product line, and new formulations.
 
The rebrand introduced a new blue design, selected through extensive consumer testing for its superior shelf visibility and clarity in communicating product features. 
 
Current Blue Lizard users helped in the new design development, ensuring the brand remains recognizable while drawing new customers.
 
Nicole Watson, Senior Vice President of Global Therapeutics Marketing, Consumer Skincare at Crown, said, 
 
“Evolving our Blue Lizard portfolio to meet the needs of our customers is essential. Our updated formulas enhance the user experience while our refreshed design provides clarity in a crowded category… With our new look and refined formulations, we’re confident Blue Lizard will continue to be the go-to sunscreen for those who want to enjoy the outdoors with optimal protection and peace of mind.”
 
Blue Lizard has simplified its portfolio, offering products tailored to life stages (Baby, Kids) and lifestyle/skin type (Sport, Sensitive, and Sheer). 
 
The updated product line includes a blend of skin-soothing organic aloe and nourishing botanicals, offering users an improved experience while continuing to safeguard against the sun’s harmful rays.
 
By offering sunscreens made only with mineral-active ingredients and focusing primarily on SPF 50, the brand ensures easy-to-shop options without compromising efficacy or safety.
 
The newly rebranded Blue Lizard product line is now available at leading retailers nationwide, including Ulta, Target, Walmart, Amazon, Costco, and more.

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