Concord Fragrances, Inc. (Blueme), a wellness-driven fragrance brand, has received Institutional Review Board (IRB) approval to conduct a research study.

The study will evaluate how people use and experience the Blueme Smell Test, a self-administered smell assessment designed to support everyday smell health awareness. 

The study reflects Blueme’s broader commitment to elevating smell health as an essential, yet often overlooked, dimension of overall well-being and longevity.

Research shows that 10% of the U.S. population experiences some degree of smell loss, yet awareness and proactive smell health practices remain limited. 

Mei Xu, Founder and CEO of Blueme, said,

“Smell health is deeply connected to how we experience the world — from memory and emotion to nourishment and longevity. By studying how people interact with the Blueme Smell Test in everyday settings, we aim to make smell awareness more accessible and to contribute to the growing field of research connecting olfactory function with overall health.”

Blueme believes increasing public understanding of smell health is an important step toward integrating olfactory awareness into everyday wellness.

Blueme’s study focuses on evaluating how individuals use the Blueme Smell Test in real-world environments. 

Insights from the research may help inform future improvements in smell assessment tools and support a broader movement to position smell health as a core pillar of holistic wellness.

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