Bumble and bumble announced a strategic partnership with SalonCentric, a U.S. distributor of salon professional products. 

Beginning February 1, 2026, Bumble and bumble’s products and educational opportunities will be available through SalonCentric’s stores, via SalonCentric.com, and on its mobile app. 

With the addition of these new channels, licensed beauty professionals will significantly expand where and how they can discover and purchase Bumble and bumble.

Shane Wolf, President of Global Brands, Bumble and bumble and Aveda, The Estée Lauder Companies (ELC), said,

“Bumble and bumble has always been a brand built by pros, for pros, and our partnership with SalonCentric allows us to bring our education, artistry, and iconic products to more stylists than ever before. This expanded access, aligned with ELC’s Beauty Reimagined strategic vision to increase our presence in preferred channels, allows us to drive adoption behind the chair and build stronger, long-term relationships with professionals nationwide. It’s a deliberate step to advance our position and reaffirm our commitment to hairdressers and the professional community we helped build.”

By partnering with SalonCentric and leveraging its omnichannel presence, Bumble and bumble can now connect with over 1.2 million professionals across North America via its iconic products and education. 

The partnership is designed to drive in-salon adoption, client recommendation, and repeat professional replenishment—strengthening long-term retail performance and market reach.

Sheri Doss, Head of Education, Bumble and bumble, commented,

“Our mission is simple yet profound: to elevate the craft, honor the artist, and shape the future of professional hairdressing, one class, one cut, and one creative at a time. Every stylist deserves access to education that sharpens skill and fuels confidence behind the chair.”

Through SalonCentric, Bumble and bumble will expand on-demand and in-person education, covering deeper product knowledge, business-building resources, and advanced artistry techniques via in-person events, digital livestreams, and both long- and short-form content. 

These offerings will help stylists elevate their craft while confidently recommending Bumble and bumble to clients, directly supporting in-salon recommendation, retail conversion, and repeat purchases.