Beauty Launches

Burberry Debuts New ‘Her Parfum’ with Olivia Dean

Inspired by open skies and self-expression, the British Singer-Songwriter is the face of the new scent in an urban campaign video.

January 5, 2026

By: Rachel Klemovitch

Assistant Editor

Coty perfume brand Burberry introduces British singer-songwriter Olivia Dean as the face of the new Burberry Her Parfum.

The fragrance is inspired by the thrill of open skies and the joy of self-expression.

It is a daring and sophisticated scent.

Inspired by the richness of the fragrance, the iconic Burberry Her bottle now comes in opaque deep pink glass with a matte finish.

The outer packaging is dressed with flowing pink ribbons.

Dean’s distinctive fusion of musical genres – nostalgic yet modern, personal yet resonant – mirrors the bold notes of Her Parfum: the most intense addition to the Burberry Her fragrance family.

Set against the backdrop of London – from its urban landscape to the open skies of its parklands – the campaign video follows Dean as she draws inspiration from the city’s iconic starlings.

Opening with delicate cherry notes, this fruity yet profound gourmand fragrance evolves through warm amber to an elegant and enveloping vanilla.