Following Byoma’s acquisition by The Bansk Group in 2025, Byoma announced the appointment of Tara Loftis as Global President and Chief Brand Officer, marking the brand’s first executive leadership hire and a defining step in the brand’s next phase of amplified growth.

Loftis joined Byoma, where she leads the brand’s global innovation, brand, marketing, science, and creative functions. 

As a senior beauty and skincare executive, Loftis brings decades of experience building high-growth, science-backed brands through a digitally led, consumer-first approach.

Marc Elrick, Founder and CEO of Byoma, said, 

“We are so excited to welcome Tara to Byoma. She has built and scaled some of the most culturally influential and commercially successful brands in modern beauty. As we enter this next chapter following our acquisition, Tara’s vision, leadership, and drive will be instrumental to the future of Byoma.”

Tara Loftis’ Experience

Before joining Byoma, Loftis most recently served as Global President of Dermatological Skincare at Galderma, where she oversaw global brand, innovation, and commercial strategy across a multi-brand dermatological skincare portfolio and drove strong, above-market growth across the business. 

Known for blending clinical credibility with modern brand storytelling, Loftis has led category-defining launches and creator-led activations designed to deliver cultural relevance at scale.

Earlier in her career, Loftis spent a decade at Kendo Brands, an LVMH company, where she helped build some of the most influential beauty brands of the last decade from launch through a global scale, including Fenty Beauty, Fenty Skin, Marc Jacobs Beauty, and Ole Henriksen. 

She is also recognized for her expertise in digital-first growth, creator ecosystems, and the evolving role of AI in accelerating innovation and consumer engagement. 

Loftis was named one of Creator Economy Live’s Top 50 Innovators of 2025, and her work and perspective have been featured in The Business of Fashion, Ad Age, and WWD.

Looking ahead, Byoma enters a new chapter focused on global expansion, accelerated innovation, and long-term brand building. 

With Loftis stepping into the role of Global President and Chief Brand Officer, the company is positioned to scale its impact while staying true to its purpose-driven, community-first approach.

Read Next

Byoma Debuts Blemish Care Line