Beauty Launches

C-Beauty Brand Flower Knows Launches at Ulta

The brand features whimsical themed collections and unique packaging.

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By: Rachel Klemovitch

Assistant Editor

Ulta Beauty has entered the Chinese Beauty (C-beauty) market for the first time with the launch of Flower Knows.

Founded in 2016, Flower Knows made its U.S. retail debut in 2023. This expansion is an important brand milestone and helps Flower Knows tailor its offerings to U.S. customers. 

The makeup brand is known for whimsical-themed collections and unique packaging. 

Ulta’s online store will feature 62 products across all categories, including lipsticks, eyeshadows, blushes, and palettes. 

These include the themed collections Strawberry Cupid, Shell’s Jewel, Little Angel, Swan Ballet, and Strawberry Rococo Series.

Ulta will also introduce three to four collections yearly, complementing the brand’s DTC releases. 

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