Beyoncé’s Cécred haircare has introduced a new line—the Protection Collection. In striking lapis blue bottles, Cécred’s Protection Collection includes five products to care for the hair, scalp, hair, and extensions. The line rolls out to Ulta Beauty on September 21st.

The packaging includes four bottles and one jar. Scalp Refreshing Spray is a highlight, and in sync with the ‘scalp care’ trend. The bottle features a custom ultra-elongated nozzle, designed to target hard-to-reach areas on the scalp.

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Beyoncé Wanted to Create Products She Couldn’t Find

Beyoncé Knowles-Carter, who, at 35 awards, holds the record for winning the most Grammy Awards of all time, says she founded Cécred to address her own hair issues.

The Cécred’s Protection Collection’s products showcase first-to-market formulas utilizing a new hair and scalp health technology, PhytoFerment. Phytoferment helps soothe, nourish, and clear impurities from the hair and scalp, helping to support overall scalp health.

Inspired by the healing, cleansing, and protective properties of herbalism, this balanced ferment is a concentrated blend of bioactive CO2 extracts that are hydrated and fermented with purple willow bark. 

Beyoncé said:

“I’ve worn my hair in many different ways throughout my career, including protective styles like wigs, weaves, extensions, and braids. I couldn’t find anything that would make the take down process easier or less damaging. Because the truth is, the takedown matters just as much as the style itself.”

Cécred’s Protection Collection’s Packaging is Lapis Blue

Cécred’s Protection Collection’s packaging maintains the brand’s its iconic, monolithic design aesthetic. The products are housed in sculpted vessels in the color Lapis, inspired by Lapis Lazuli.  

The collection also features a new signature fragrance, Nocturne Spice, a blend of pink pepper, vanilla, cardamom spice, tonka bean, and oud.

Filling a Market Void

Cécred’s Protection Collection features breakthrough formulas that bring science and R&D to caring for protective styles and extensions—a void in the hair care market. Until now, consumers have relied on cocktailing and home-mixed hair remedies, without validated, high-performance solutions, the brand states.

Many protective styles aren’t truly protective—they can cause long-term damage, breakage, shedding and poor scalp health if not cared for and taken down properly.

Beyoncé added, 

“We focused on developing a line that could reduce the friction, pulling and breakage that always happens. Actually, the Detangling Spray was the first product we formulated, and to this day, I will never take my braids down without it. I saturate my hair with this, and the braids slide right out. My hair has never been healthier.”

More About Cécred’s Protection Collection

The full collection includes:

• Scalp Refreshing Spray—a no-rinse spray that cleanses and refreshes the scalp and hair with a custom-targeted nozzle. It breaks down hard buildup and dead skin, neutralizes odor without disturbing extensions or any protective hairstyle. It delivers cooling relief from style-related itchiness or tension.

• Detoxifying Shampoo—a super-strength blue-violet shampoo eliminates extreme oil, dirt, and product buildup while soothing and nourishing the scalp–while the non-stripping, color-safe formula enhances color vibrancy, tones color, and prevents brassiness.

• Detangling Spray—a high-slip spray that adds softness and slip, easily sliding through knots and tangles, easing tension during the take-down process, helping to prevent breakage.

• Oil Ritual—a nourishing oil treatment features a potent blend of 21 oils that can be used at room temperature or heated up to deliver deep moisturization while enhancing shine and softness. Oil Ritual can be used as a hot oil treatment to nourish natural hair while in a protective style. It can also be used to restore softness right before or after a take-down.

• Hair & Scalp Balm—a versatile balm-to-oil salve that protects and soothes the scalp’s moisture barrier, whether you’re prepping or maintaining a protective style. From helping with braiding to blending leave-outs to taming flyaways, this balm-to-oil salve does it all. Best for textured hair types.

Cécred’s Protection Collection is available DTC online today, ahead of its launch in Ulta Beauty on September 21.

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