Cécred launched its highly anticipated Styling Collection. This collection includes six high-performance products engineered to deliver long-lasting styles without sacrificing hair health, plus a new Edge Brush tool. 

Recently celebrating its second anniversary, Cécred continues to reshape the prestige haircare category by blending cutting-edge innovation with generational wisdom. 

Cécred founder Beyoncé Knowles-Carter, said, 

“Throughout my career, I’ve asked my hair to do the impossible, from snatched ponytails to big-body blowouts in the extremes–heat, rain, humidity, but it always came with a tradeoff. I could never find products that let me have healthy hair, and hair that does the most. We built this collection to give you what you need for any look. We made sure every single product delivers 450°F heat and humidity protection. You should never have to choose between a ‘look’ and the health of your hair.”

Styling Collection

• Thermal Shield Mist: This advanced, lightweight heat-protectant spray shields and insulates hair from 450°F/232°C heat styling, humidity, pollution, and frizz, leaving hair soft and shiny.
• Heat Activated Silk Glaze: This first-of-its-kind silkening styler activates with heat and tension, locking out humidity and delivering a long-lasting, glassy finish without a heavy feel. The formula washes out easily, so hair can return to its natural texture, giving you maximum style flexibility. With 450°F/232°C heat & humidity protection.
• Volumizing Mousse: This high-impact, lightweight mousse delivers bouncy, big-body volume with 24-hour wear and 95% more voluminous hair after blow-drying. With 450°F/232°C heat & humidity protection.
• Flexible Hold Hairspray: Lightweight and buildable, this fine-mist spray delivers a flexible veil of hold with 48-hour frizz-control. It delivers optimal workability and layerability without stiffness or flaking, while maintaining the hair’s natural movement and bounce. With 450°F/232°C heat & humidity protection.
• Wrap & Set Foam: This concentrated setting foam molds and defines your styles with 72-hour frizz control, delivering shine, lasting body, and hold. Perfect for roller sets, heatless curls, braids, pixies, and wraps; can be used with or without heat. With 450°F/232°C heat & humidity protection.
• Strong Hold Gel: A firm yet flexible, non-flaking gel with 24-hour hold and frizz control. This easy-to-use gel delivers a balanced moisture-to-hold ratio while staying workable, creating any look. With 450°F/232°C heat & humidity protection. 
• Edge Brush: This dual-sided Edge Brush features tightly-packed nylon bristles, a fine-tooth comb, and a pointed tip to shape edges, smooth swoops and swirls, and tame flyaways and frizz. The ergonomic handle provides comfortable, everyday styling, and a metal ring for easy hanging and storage.

Tina Knowles, Cécred’s Vice Chairwoman, commented, 

“As a salon owner and hairstylist it’s important to not just focus on delivering the final look; it’s also how you get there. Without healthy hair the style doesn’t look good–split ends, breakage, dull, dry hair-all of that can ruin a good style, especially when you add over manipulation and excess heat to the mix. We spent years developing this collection to address this unmet need. We made sure each formula respected the integrity of the hair with the right balance of care yet lightweight and layerable enough for every day, and resilient enough to withstand the most extreme conditions.”

Created for all hair types, the comprehensive line includes products to prep, volumize, silken, and hold.

It is available for sale exclusively online, ahead of a wider release at Ulta Beauty on April 5th.