CeraVe and the National Basketball Association (NBA) announced a multiyear partnership, which will make CeraVe the league’s Official Skincare and Haircare Partner. 

The partnership will see CeraVe engage NBA fans through custom content and storytelling, onsite activations at league events, and with product integrations featuring its skincare and haircare lines at retailers nationwide.

Esther Garcia, CeraVe U.S. General Manager, said, 

“At CeraVe, we are absolutely thrilled to join forces with the NBA because, like them, we believe in championing performance and well-being… Our partnership with the NBA is an exciting opportunity to reach a truly unparalleled audience – one that’s passionate, engaged, incredibly diverse, and one that truly values performance especially when it comes to their skin barrier, head to toe.” 

The partnership builds on CeraVe’s “Head of CeraVe” campaign with 10-time NBA All-Star Anthony Davis, expanding the brand’s reach through original content across NBA social and digital channels and at marquee league events throughout the season.

CeraVe will collaborate with the NBA to engage youth through “Care For All,” a program through which Jr. 

NBA clinics across the U.S. will provide families with comprehensive resources and skin health education, including opportunities such as dermatology screenings, product education, and sampling.

Garcia added, 

“Beyond the products, our commitment is to ignite a vital conversation about skin and scalp health, by expanding access to dermatologists for all and fostering a holistic culture of self-care that empowers the entire NBA community, on and off the court.”

CeraVe will also have a robust onsite presence at marquee NBA events, including the Emirates NBA Cup, NBA All-Star, and NBA Summer League, while also integrating into NBA 2K26 to connect with the league’s gaming audience.

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