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The products for America’s Sweethearts for the 2025/26 NFL season can be found at Ulta Beauty.
July 25, 2025
By: Rachel Klemovitch
Assistant Editor
Charlotte Tilbury has revealed the official makeup look of the Dallas Cowboys Cheerleaders (DCC) 2025-2026 squad, available now at Ulta Beauty.
Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer, and Founder of Charlotte Tilbury, said,
“Darlings, it is such an honor to become the Official Beauty Partner of the iconic Dallas Cowboys Cheerleaders and play a part in empowering these remarkable women to break barriers in their field and pursue their dreams without limits!”
As the DCC’s official beauty partner for makeup, skincare, and fragrance, Tilbury has leveraged her 30 years of artistry and expertise to design an exclusive beauty look.
To empower beauty lovers can unlock the magic of confidence, Tilbury’s curated beauty wardrobe for the DCC will be showcased at Ulta Beauty stores.
Tilbury added,
“To create the look, I began by studying the DCC’s archives and performances, all the way back to their origins in the 1960s. Their style is rooted in classic, timeless Americana, and so many of those cues are synonymous with the all-American beauties I have worked with throughout my career.”
To amplify the initiative, Ulta Beauty will host unmissable pop-up events and share exclusive social media content from Charlotte Tilbury and the Dallas Cowboys Cheerleaders.
Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty, said,
“We’re thrilled to partner with Charlotte Tilbury to bring this iconic look to Ulta Beauty guests nationwide… Curated by Charlotte herself, this exclusive look celebrates self-expression, empowerment, and confidence—on and off the field.”
Collaborating with Ulta Beauty to champion one of the most iconic cheerleading squads in the world builds on Charlotte’s goal to empower everyone, everywhere to feel and look like the most confident, beautiful versions of themselves through the transformative power of makeup, skincare, and fragrance.
Charlotte Tilbury Debuts at Bluemercury
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