Fashion and accessories brand Claire’s has debuted in the beauty category with an exclusive beauty brand—C by Claire’s. This collection of fragrances and body care products is inspired and tailored for Gen Zalpha. 
 
Each product in the new collection is presented in vibrant packaging that reflects the bold, expressive spirit of the company.
 
Meghan Hurley, VP of Marketing at Claire’s, commented,
 
“At Claire’s, we continually seek innovative ways to engage with our consumers and provide the products, categories, and experiences that excite them. We know beauty is a space that our Gen Zalpha consumers are passionate about, and we’re thrilled to give them another avenue to express themselves through this new collection.”
 
This collection builds on the success of the company’s existing body care collection. 
 
With an all-new signature scent, “Be The Most” acts as a nod to the brand’s platform rooted in self-expression. “Be The Most” was designed for everyday wear as well as special occasions. 
 
Fragrance notes include pistachio, vanilla musk, sandalwood, and Italian citrus. 
 
Along with the new scent, the collection features foaming moisturizers, bath and body scrubs, fragrances, hair and body mists, and more, meeting consumers’ demands for beauty products.
 
C by Claire’s was crafted with high-quality ingredients and comes in original scents such as: 

• Cherry Bliss
• Cloudberry Fizz
• Watermelon Kiss
• Salted Caramel

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